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Data-Driven Marketing (DDM)

Data-driven marketing (DDM) is the practice of acquiring, analyzing and applying information about customer and consumer wants, needs, contexts, behavior and motivations to marketing efforts, and evaluating those efforts using data in a continuous cycle of optimization. DDM tools typically support the commingling and analysis of first-party (internal) data with anonymous third-party market data to enable complex segmentation and communication strategies, and to inform strategic business decisions.

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