A blog, which derives from the term “weblog,” is a website designed to make it easy for users to create entries in chronological order. The entries are then displayed in reverse chronological order (most recent entry first) and are generally archived on a periodic basis. Blogs are mostly used to express opinions on topical events such as sports, music, fashion or politics, but in the past three years, they have emerged as established communication channels for businesses as well as individuals. “Microblogging” has emerged via a platform such as Twitter, which not only allows users to write 140-character posts and share them with humanity, but also serves as an impressive news- and taste-sharing vehicle too, because a blog author or journalist can use it to drive awareness of new posts, articles and so on.
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