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Cloud Advertising

Cloud advertising refers to cloud service business processes that support selection, transaction and delivery of advertising and ad-related data where content and price are determined at the time of end-user access, usually by an auction mechanism that matches bidders with impressions as they become available. Search engine marketing (SEM) and various forms of online display advertising (for example, banners) are the most-developed formats, but the concept is spreading to other channels and platforms, such as mobile devices, online video, addressable television and out-of-home digital signage.

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